Leigh J Evans

A leading brand identity and graphic design professional based in the UK

hello@leighjevans.com

Case Studies:

Baccarat Residences, Dubai Pearl

Real Estate: Concept, Strategy, Application and Launch

Key Projects:

Part of the Dubai Pearl's master plan, was the inclusion of various luxury branded residences featured within the development. One such is the Baccarat Residences, Dubai Pearl. We were tasked with the deployment of this historic brand into that of a luxury residence - at the time, it was a first for Baccarat and also Dubai Pearl.

 

Since the residences will be the ultimate in luxury and the Dubai Pearl's clients are highly accustomed to the very best life can offer, the project was truly "a money no object project" and most probably will never happen again to this level - it was one of Dubai's most extravagant real estate launches.

 

The project scope covered the initial strategy & concept, identity, visual language, interior design; two launch events, sales commercials, advertising and a multitude of collateral pieces.

 

The project was implemented over a number of stages:

Phase 1: Development strategy and concept

Phase 2: Soft launch - Dubai

Phase 3: Personalised invites produced for invitees for the launch in Paris

Phase 4: Launch activities - Paris

Phase 5a: Launch, gala dinner and concert - Paris

Phase 5b: Launch advertising & collaterals - Dubai & Paris

Phase 6: Awareness advertising - Dubai

 

 

Background

Baccarat is steeped in a 245-year tradition that exudes supreme craftsmanship for the elite in society, in every era since its creation. From the days of kings to modern business tycoons, Baccarat is a statement in achievement, style, refinement and mind-set. The purity of the materials, quality of ingredients and the science of timeless processes produce the world’s most recognised and loved crystals.

 

For those who know the true value of living, appreciate the most selective palette and expect nothing less than pure perfection, Baccarat Residences, Dubai Pearl offer the most discerning a limited selection of truly unique homes like never been seen before.

 

Baccarat is living art – the art of living, a celebration of beauty, the love of perfection, its pure passion, and flawlessness in every sense.

 

Luxury, crsytal, dubai, event, identity, print
Luxury, crsytal, dubai, event, identity, print

Phase 1: Development strategy and concept

Luxury, crsytal, dubai, event, identity, print
Luxury, crsytal, dubai, event, identity, print
Luxury, crsytal, dubai, event, identity, print
Luxury, crsytal, dubai, event, identity, print
Luxury, crsytal, dubai, event, identity, print

Phase 2: Soft launch collaterals

Luxury, crsytal, dubai, event, identity, print
Luxury, crsytal, dubai, event, identity, print
Luxury, crsytal, dubai, event, identity, print
Luxury, crsytal, dubai, event, identity, print
Luxury, crsytal, dubai, event, identity, print
Luxury, crsytal, dubai, event, identity, print
Luxury, crsytal, dubai, event, identity, print

Phase 3: Personalised invite produced for the invitees of the launch in Paris

Luxury, crsytal, dubai, event, identity, print

Phase 4: Launch activities - Paris

Luxury, crsytal, dubai, event, identity, print
Luxury, crsytal, dubai, event, identity, print

Phase 5a: Launch, gala dinner and concert - Paris

Luxury, crsytal, dubai, event, identity, print
Luxury, crsytal, dubai, event, identity, print
Luxury, crsytal, dubai, event, identity, print
Luxury, crsytal, dubai, event, identity, print
Luxury, crsytal, dubai, event, identity, print
Luxury, crsytal, dubai, event, identity, print
Luxury, crsytal, dubai, event, identity, print
Luxury, crsytal, dubai, event, identity, print
Luxury, crsytal, dubai, event, identity, print
Luxury, crsytal, dubai, event, identity, print
Luxury, crsytal, dubai, event, identity, print

Phase 5: Launch advertising & collaterals

Luxury, crsytal, dubai, event, identity, print

Phase 6: Awareness advertising

These projects were undertaken during my employment with gsFITCH, which is now owned by FITCH. If you wish to engage an agency such as FITCH please visit www.fitch.com

If you like what you've seen, get in-touch and let’s see what I can do for you.

© Copyright Leigh J Evans, 2012

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