Leigh J Evans

A leading brand identity and graphic design professional based in the UK

hello@leighjevans.com

Case Studies:

Qtel Fuel Your Senses (FYS) Launch

Telecommunications: Brand Launch

Key Projects:

Our first major campaign after the creation of the CBM team was the launch of the new refreshed brand carried out by Siegel+Gale. My role within this project was to ensure the creative brand values were met by the agency, the refreshed 'look' was followed, and project manage all the creative elements that went along with the campaign phases.

 

The campaign was implemented in a number of stages:

Phase 1: Teaser campaign that featured press, outdoor and an interactive microsite

Phase 2: Brand messaging using outdoor, press and various activations around Doha

Phase 3a: Consumer launch including radio, TV, outdoor, press and various activations

Phase 3b: Internal launch including environmental branding and various activations

Phase 4: Brand messaging using radio, TV and outdoor

Telecomms, campaign, advertising, project management

The making of Fuel Your Senses

Printed collaterals in production

Telecomms, campaign, advertising, project management
Telecomms, campaign, advertising, project management

Fuel Your Senses Internal Brand Video

Telecomms, campaign, advertising, project management
Telecomms, campaign, advertising, project management
Telecomms, campaign, advertising, project management
Telecomms, campaign, advertising, project management

Internal launch collaterals

TV campaign: Fisherman

TV campaign: Dream

Telecomms, campaign, advertising, project management

Print campaign

Telecomms, campaign, advertising, project management
Telecomms, campaign, advertising, project management

Outdoor campaign

Telecomms, campaign, advertising, project management
Telecomms, campaign, advertising, project management
Telecomms, campaign, advertising, project management
Telecomms, campaign, advertising, project management

External activations

Credits:

Qtel FYS refreshed brand and strategy: Siegel+Gale, Dubai, United Arab Emirates

FYS launch concept and application: ADabisc, Doha, Qatar

 

These projects were completed during my employment with Siegel+Gale. If you wish to engage an agency such as Siegel+Gale please visit www.siegelgale.com

If you like what you've seen, get in-touch and let’s see what I can do for you.

© Copyright Leigh J Evans, 2012

HOME  |  LATEST WORK  |  WORK BY DISCIPLINE  |  CASE STUDIES  |  PROJECTS  |  SERVICES  |  ABOUT  |  BLOG  |  CONTACT DETAILS  |  SITE MAP